Proportional Data

This week's reading

A third of sites ask your consent, then track you regardless.

Proportional Data is a public-interest platform. Each week we crawl the top consumer websites and grade what every one of them tracks, on evidence anyone can check.

See the evidence Talk to advisory

Crawl of — consumer sites · —

Consent, in practicelive
— earn a B, "Tracks anyway":
real consent effort, heavy tracking by default
observable indicators, not legal conclusionsMethod →

The instrument

Two measures, one grade: consent effort and default tracking.

—are Restrained — real consent effort, little tracking by default
—Tracks anyway — real consent effort, heavy tracking by default
—run no consent platform at all
Open the matrix

Consent effort × tracking — sites

Color = grade · size = tracking footprintInspect

Why "proportional"

The Platform
Data : Need

The data a site collects should match the need for it.

We make hidden tracking measurable and public, so a site's privacy promises can be checked against what it really does.

Open the dashboard
The Advisory
AI : Humans

AI is only as valuable as the human judgment guiding it.

We help teams scale AI as an amplifier of their people, keeping human judgment in the loop and privacy in the design.

Explore services

What keeps the reading honest

Mission takes precedence over profit.

View the dashboard Talk to advisory
+Incorporated as a Washington Social Purpose Corporation. Public interest first.
+Methodology published in full, so grades stand on observable evidence.
+Independent of the vendors we measure. No advertising, no data sales.
Observable indicators, not legal conclusions. Grades reflect measurable tracking and consent behavior, not judgments about any organization.